The Golden 120 seconds of Every Sales Call is all about the proactive approach to selling!
A down economy is fertile ground for proactive selling. And, proactive selling requires that sales professionals are sensitive to the foundations of selling that in strong markets are so easy to ignore. The days of opting for the next prospect if you spoil the selling interaction with the current prospect are over. The next prospect may never come. So the message to sales forces today is: “go out and make something happen”: generate relationships, find more prospects, and increase the number of selling opportunities.
The key to being able to leverage these opportunities comes from the flawless execution of the basic foundational selling skills so necessary to successful selling. Just as the $20-million a year baseball player goes to spring training every year for seven weeks of practicing the fundamentals, the sales professional needs to ensure they are training, and preparing for the next selling season by re-learning the fundamentals. The Golden 120 seconds of Every Sales Call is about applying these key fundamentals to every call, every selling interaction and every opportunity to “make something happen.”
Author Peter Dennis has over twenty-five years of ‘in-the-trenches’ selling experience. In this twenty-two chapter book he provides tips, warning areas and common-sense (yet easily forgotten) elements of strong sales call preparation and execution.
Today’s economic environment is ripe for a sales book with a unique focus. After-all, anyone who has sold anything will recognize that the ultimate success or failure in any selling opportunity comes down to a critical 120-second juncture.
Pre order your copy today by visiting www.norlightspress.com and viewing the “In The Spotlight” section.
Congratulations on the release of your new book! Sounds like a book that I and every other business owner should read!